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WKYS has the highest advertising rates among stations in the
market with a similar format. The Station's management believes
that its superior service and established market position will allow
WKYS to continue to be the market leader in the establishment of
rates.

The Washington market is attractive because of its strong
economy, which is relatively resistant to economic downturns. The
Washington radio market is expected to grow steadily over the
coming years at a rate of 8.7% annually.

The Washington metropolitan area is the ninth largest radio market
in the United States with radio revenues of $117.7 million in 1986.
One of the reasons advertisers find Washington radio an especially
attractive advertising medium is because there are no billboards
permitted in the District of Columbia. Thus, radio gains much of
the advertising directed at drivers that otherwise would be placed
on billboards in other markets.

Washington, D.C. has the highest FM share of listening of the top
10 metro markets according to Spring '87 Arbitron.

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