January 1953 page 13

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Status: Complete

NEW POCKET SIZE

Semaphore Trims Its Measurements

WITH this, the January issue a new
pocket-sized SEMAPHORE is born.
Gone is the traditional letter-sized
magazine and in its place is a trim,
handy 5 3/4 x 8 inch edition which slips
into a pocket or purse, fits the average
bookshelf, and is easier to handle.

Although the new SEMAPHORE
has shrunk in two of its lineal dimensions
it has expanded in two others--
thickness and weight. As a general rule
pictures in the new magazine will
be a bit smaller except for the cover
photo which is actually larger than
previously used. Type size is and will
continue to be as large and readable
as possible consistent with good typography.

Reduction in the size of the magazine
in no way indicates a de-emphasis
on this form of employee communications
and customer contact. The opposite
is true, for the magazine will
continue to grow as an important communications
medium. Nor does the size
reduction mean a reduction in overall
content. The additional pages will compensate
for the reduced page size.

One of the principal factors which influenced
the decision to change the size
of the magazine is the greatly increased
flexibility of the pocket-sized publication.
Pages in a magazine of this
type must be added or eliminated in
multiples of four. In the case of the
larger magazine, which was usually 16
pages, the editor was forced to tailor
his material to fit the book or face the
necessity of dropping or adding four
pages--usually a 25% change in page
area. With the new size the four page
rule still applies, but since the pages
are smaller the change is not nearaly so
drastic.

Pictures will continue to have an
important place in the new SEMAPHORE.
Magazine editors and advisors
are convinced that the photographic
treatment of a story or article greatly
enhances reader interest. Color will
continue to be used on the front, back
and inside covers.

In recent years the trend toward
pocket-sized magazines among the nation's
railraods has been pronounced.
The trend is also strongly evident in
other industries. Among the better
known "little" magazines in the railroad
field are the C & O's "Tracks,"
the Texas & Pacific's "Topics," Southern
Pacific's "Bulletin," Great Northern's
"Goat," the Cotton Belt's "News,"
and the magazines of the Maine Central,
the Boston & Maine, the Bangor
& Aroostook and Western Pacific's
"Mileposts."

SEMAPHORE is proud to join this
distinguished group of railroad publications.

MUSICAL AMBASSADORS

At least two musical ambassadors of
the P & N were in Washington for the
inauguration of President Eisenhower
on January 20.

Bronze H. Trull, Jr. of the purchasing
department paraded down Pennsylvania
Avenue with the Oasis Temple
Shrine band from Charlotte and T. V.
McIntosh, Jr. was on hand with the
Drum & Bugle Corps of Gastonia Post
No. 23, American Legion.

McIntosh appeared briefly on television
with the drum & bugle corps
during the evening preceding the inauguration.

14 SEMAPHORE

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