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IOWA SEED COMPANY, DES MOINES, IOWA. 53.

[image] NEW MAMMOTH FLOWERING HELIOTROPE

NEW MAMMOTH HELIOTROPE.
No illustration can give an adequate idea of the immense size and rare beauty of the flower-heads of this most wonderful new Heliotrope. They range through all shades of violet and blue to deep indigo, frequently producing flower-heads almost white, which are more than twice the size of the old varieties, many of the heads measuring (when fully expanded) 10 to 12 inches across. The fragrance is simply lovely. Easily grown from seed, which should be started early in the house, and from a single packet a large number of strong, healthy plants are produced, which would cost 10 to 25 cents each at the florist's. This superb new variety is a strong grower, producing a constant succession of immense heads of flowers. Per packet of 100 seeds 10 cents.

ORIENTAL BEAUTIES DIANTHUS.
A magnificent strain of large flowering Dianthus Pinks from South Japan which are most exquisitely formed the petals being full, overlapping, crinkled and fringed. The flowers are of unusual size, 3 to 4 inches in diameter and the petals sometimes measure 1 1/2 inches across. They range in color from pure white through all the shades of pink and crimson to a rich dark maroon beautifully striped, blotched, veined and spotted in a very dainty and charming manner. The flowers possess that peculiar and artistic charm so noticeable in all plants from the Flower Kingdom. They are perfectly hardy and perpetual bloomers, needing only to be cut back every few weeks to produce an abundant new crop of flowers. It is a decided novelty which everyone will be delighted with. Per pkt. 10c.

NEW RAINBOW PANSIES.
The best novelty in Pansies and certainly the most charming variety ever sent out. We have given it the name New Rainbow, and consider it very appropriate owing to its beautiful irridescent [iridescent] colors. Our illustration shows three of the leading types of this mixture by which you will see the various styles of variegation, but no illustration can do justice to its superior beauty. There is almost an endless variety of colors comprising all shades of blue, purple, crimson, brown, white, yellow, pink, red and black, all beautifully marked, striped, veined, blotched and margined. The colors are much more beautiful than any painter could depict. In a good sized bed you could readily find 100 different varieties, but not one poor or inferior one. The flowers are of large size, and perfect form, nearly circular, and most of them have a very rich velvety appearance. They will both astonish and delight "pansy fanciers." Packet of 100 seeds 25c.

CURIOUS CACTI.
Almost everyone who keeps house plants likes to have a few nice Cactus plants with them. We were never so impressed with the beauty and great variety of these curious plants and delicately lovely flowers as when traveling in the southern and western states last summer. We have therefore arranged for seed collected from the choicest varieties in Arizona, New Mexico, Texas, Colorado, California and Old Mexico as well as some foreign varieties and mixed them together in this assortment. They are easily grown from seed and there is much pleasure in watching their development. The seed should be started in a pot or box of clean sand. Water well after sowing and cover with a pane of glass. They will then require but little water afterward. Per pkt. 10c.

SEMPLE'S MIXED ASTERS.
A grand late flowering variety which begin blooming about the last of August and continue until severe cold weather. Plants are strong vigorous growers 18 to 24 inches high of branching habit and profuse bloomers. The flowers are very large, four inches across, very double and borne on long stems. They are of pure clear colors white, purple, lavender, pink and the various shades of red. Pkt. 5c.

[image] RAINBOW PANSY

I sent for a package of your Rainbow Pansy seed last spring, and they did much better than pansy seed purchased from other places.--Ethel Stevens, Calaway, Neb.
Your Rainbow Pansy was very satisfactory. They grew more vigorously than my other plants, and are fine.--John Durkee, Blair, Nebraska.
I have always been pleased with your seeds.--Ella M. Lewis, Milford, Neb.
I was pleased with the seeds bought of you last year, and you will find my order longer this year.--Chas. A. Coskey, Saunemin, Ills.
I received the seeds which I ordered from you in good order.--Chas. F. Laatz, Marseilles, Ills.
The seeds we received from the Iowa Seed Co. have given perfect satisfaction, were sent promptly and O. K.--R. B. Henry, Flora, Ills.

BEST IN NEW ZEALAND.
Your seeds have given entire satisfaction here, and many of my neighbors are ordering with me this year. They always germinate well and prove first class.--Ernest C. Moon, Te Uku, Raglan, Auckland, New Zealand.

[image] BIRD OF PARADISE FLOWER.

FAIRY ROSES.
These little beauties are very easily grown from seed. The roses are only about an inch across, usually very double, but occasionally semi-double and seldom single; they are borne in large clusters and are of many colors. What is most remarkable these Fairy roses grow only 10 to 15 inches high and commence blooming in a few weeks after the seed is sown, and continue year after year in uninterrupted profusion from May until frost. Also nice for pot plants for winter blooming. Pkt. 10c.

BIRD OF PARADISE FLOWER.
This plant properly known as Poinciana Gillesi may be considered one of the wonders of nature as it is of such curious and strange form. It is a rare plant, and we presume but few of our customers have ever seen it in bloom. The flowers are large about 2 1/2 inches in diameter and are produced in very large trusses. They are of a rich golden yellow color, but the most attractive part is the large pistils which are of beautiful bright crimson color and spread out in fan-shape. The foliage is highly decorative, similar to a very delicate Acacia. If the seed is started early, it will produce a profusion of blooms the first year. If you love the beautiful and are interested in the rare and curious works of nature, try the Bird of Paradise flower this year. Per pkt. of 10 seeds 10c.

[image] FAIRY ROSES.