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Mr. Taylor was vice-president of our company, and
could not conclude this arrangement without reference to me. He,
therefore, sent me the following cable: "At Noice’s suggestion am
arranging to syndicate story his trip through Canadian press and their
friends using money towards expenses expedition cable approval."

On receipt of this cable I did not decide at once, for,
as stated in the preceeding chapter, the conditions were not wholly agreeable. We were engaged in an
altruistic enterprise and I did not want the public to have any reason
to think that money was being made. Of course, we were really losing
heavily and gaining nothing, but the public would not know that and
they might infer from the sale of a cable to a syndicate that someone
was getting rich. A more important consideration, as stated in the preceeding chapter, was is w is that if you sell
an exclusive story despatch to one newspaper in a given city, the other papers
are likely to ignore the news if they can. That did not suit us, for
we wanted the public to know the facts as widely as possible. Especial -
ly in smaller cities it is also true that if one paper gets a story ex-
clusively the other papers may be so annoyed that they retaliate by mis-
representation or by trying to find opinions or evidence in contradiction,
thus starting bickerings and complicating the issue. I had begun to
feel, however, that our only one hope of getting money was through personal
loans from friends. Under these circumstances, I did not feel I had
the right to refuse Mr. Taylor’s suggestion for syndicating the story
of Mr. Noice’s trip. I accordingly replied by cable as follows:

"Willing syndicate if Brown* thinks advisable
and not likely prejudice favorable publicity.'’

Dealing through Mr. John R. Bone, of the Toronto Star,
with Mr. Loring Pickering, of the North American Newspaper Alliance of New York,
our company now made an arrangement with that organization to sell
them for three thousand dollars the cables sent back by Mr. Noice.
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*Roy Brown, Managing Editor of the Vancouver Province and a personal
friend of Mr. Taylor's and mine.